Funnel Optimization
Funnel optimization and user journey mapping are essential tools for businesses looking to improve their conversion rates and increase revenue.
By analyzing the customer journey and identifying areas for improvement, a variety of conversion rate optimization (CRO) strategies can be implemented to enhance the user experience and drive conversions.
A data-driven approach and a focus on continuous improvement, funnel optimization, and user journey mapping can help businesses achieve their goals and maximize their return on investment.
Some of our strategies
decreasing funnel friction
Identifying and addressing sources of friction should be a key part of your funnel optimization strategy. This can include things like confusing navigation, slow page load times, or a complicated checkout process. Reducing marketing friction can help increase conversions by making it easier for customers to move through your funnel.
upsell and downsell products
Add Upsells To Your Funnel – Upsells can help increase your revenue by offering additional products or services to customers who have already made a purchase. Add Down Sells To Your Funnel – Down sells can help you recover lost sales by offering a lower-priced alternative to customers who may not be ready to commit to a higher-priced product or service.
converting copywritting
Copywriting For Maximum Funnel Conversions – Good copywriting can help persuade potential customers to take action and move further down your funnel.
tracking and analysis
Tracking how people interact with your site: By using tools like heatmaps and session recordings, you can gain valuable insights into how users interact with your site and identify areas for improvement.
A/B testing
Conducting A/B testing: A/B testing involves comparing two versions of a page or element to see which performs better. This can help you make data-driven decisions about what changes to make.
personalized CTA, Landing Pages, and more
Target your segmented audiences with personalized landing pages and CTAs for each audience segment.
Team Members
Avg. Monthly Spend
%
Increased Conversion rates
%
decreased cpa
%
increased sales
“Creative Growth Media team supported us at improving our SEO rankings, creating copywriting that converted and introducing new influencer partnerships and loyalty programs which improved our turnover, reduced bonus costs and improved overall NGR. Their team ensured that the all our lead generation campaigns were profitable with positive ROI, they provided assistance in improving our overall brand presence and brand position within the target market. I highly recommend Creative Growth Media and their team for their professionalism, expertise and dedication to delivering creative but very data-focused results.”
Lee Beirne, Head of SEO, Ladbrokes & Coral
“I collaborated with the team from Creative Growth Media in 2019 and 2020. Together we’ve conducted a thorough audit of my data sources and identified several areas of improvement for my reporting and dashboarding needs. They implemented custom reporting and data visualizations using Power BI and Tableau to increase insight and actionability, and designed and tested multiple dashboards to spot performance fluctuactions and optimize performance. This strategy resulted in a significant increase in data quality by 8% and a substantial decrease in reporting time by 70%. I am very satisfied with their work and would highly recommend them to anyone who wants to leverage their data effectively.”
Wojciech Vincent Jagiello, Senior Analyst, Entain Group
“I was pointed to the Creative Growth Media team for marketing and sales consultancy by our partners in the dental industry. They performed a comprehensive audit of my online presence and identified areas of improvement for my marketing and sales funnel. They ran user acquisition campaigns on Google Ads, Bing Ads, Facebook, and Instagram paid ads to attract more prospects and leads and devised retention strategies to enhance loyalty and referrals. Their strategy resulted in a 35% increase in user growth, a 20% decrease in customer churn, and an improved ROI. They are experts in B2B services and I highly recommend them to anyone who wants to grow their business online.”
Ivan Vucinovic, Owner, Studio Pro Dental Laboratory Ltd
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